![]() Prezi has implemented various ways to build a true community of users around its application.It appears that Prezi stands at the crossroads of these three environments. There are three main economic environments in which freebies can be successfully used to make a profit: environments with network effects, with switching costs and/or with uncertainty about the quality of products. ![]() Yet, that was not my unique motivation: I also wanted to use Prezi as an illustration for one of the questions that I was addressing in my presentation, namely: “ How is it possible to make money with free stuff on the Internet?” (a theme that I have already developed on this blog, in French, here and here). To make my presentation (hopefully) more pleasant for this audience, and to seize the opportunity to learn a new application, I decided to use Prezi. The application was rather new at the time (it had been launched in 2009 but the buzz really started in 2012) and I was happy to show off by using it. Last year, I had to deliver a speech about the economics of Internet to a non-technical audience.
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